Always New Always Ipanema

About Ipanema

Ipanema has long been one of Brazil’s hottest flip flop brands. We proudly present the most stylish new designs every season, with the largest range of flip flops, sandals and wedges available in a spectrum of colours and finishes.

Brazil is a nation of vibrant colours, natural beauty, great joy, and easy-going people. One location that showcases this true Brazilian spirit is Ipanema, a neighbourhood located in the southern region of Brazil’s Rio de Janeiro. First made famous by the bossa nova rhythms of the 1960s, Ipanema is now known for its elegance and social life.

With Ipanema’s casual and relaxed beach spirit in mind, we created Ipanema footwear. The brand epitomises the look and spirit of Ipanema and it's colourful characters.


Made in Brazil 100% Recyclable

Ipanema for the sole

If you’re lucky enough to visit Rio de Janeiro, you will know when you’re on Ipanema beach.  Simply look out for the Ipanema Calçadão, the tiled sidewalk pattern exclusive to Ipanema beach. And just so you know you’re wearing a pair of Ipanemas, we’ve embossed the pattern onto our footwear.

Don’t forget to visit our brand new flagship,
Casa Ipanema. We would love to see you!


The story so far

Like all iconic brands, Ipanema has a varied and interesting heritage.  Brazil attracted worldwide attention when we won the 1970 football World Cup to become the world’s most successful football team in history.  Not essentially a part of our Ipanema history, but a part of Brazil’s heritage of which we are very proud!

1971, 2001, 2002

Parent company Grendene was founded in 1971 by brothers Pedro & Alexandre Grendene, two visionaries who had the idea of using their moulding technology to create fashion footwear which reflected the spirit and lifestyle of the Brazilian culture. Subsequently it was Grendene that created the first craze for ‘jelly’ shoes….but that is another story.

Following the successful launch of Melissa and Grendha footwear, Grendene created Sandalias Ipanema in 2001 – the iconic Brazilian sandals and flip flops that are now worn and available in over 60 countries worldwide.
Created to add charm and irreverence to women’s feet, Ipanema sandals and flip flops started to change the face of summer footwear in Brazil and gained the attention of the style world.

We invited the world’s number one model Gisele Bündchen to be the spokesperson for Ipanema. The partnership was a success and for the first time she endorsed her name to what has become a hit collaboration every year since, featuring unique and creative styles inspired by the beauty of Brazil’s natural habitats.

Ipanema Today
flip flops

We continue to be inspired by the beaches and people from Brazil, enabling us to create the most stylish flip flops and sandals every summer.  Now that you know a little about our history, join us on a stroll through the streets, beaches, and fashion catwalks throughout Brazil and the world.

Should you require any further information please do not hesitate to contact us at