Parent company Grendene was founded in 1971 by brothers Pedro & Alexandre Grendene, two visionaries who had the idea of using their moulding technology to create fashion footwear which reflected the spirit and lifestyle of the Brazilian culture. Subsequently it was Grendene that created the first craze for ‘jelly’ shoes….but that is another story.
Following the successful launch of Melissa and Grendha footwear, Grendene created Sandalias Ipanema in 2001 – the iconic Brazilian sandals and flip flops that are now worn and available in over 60 countries worldwide.
Created to add charm and irreverence to women’s feet, Ipanema sandals and flip flops started to change the face of summer footwear in Brazil and gained the attention of the style world.
We invited the world’s number one model Gisele Bündchen to be the spokesperson for Ipanema. The partnership was a success and for the first time she endorsed her name to what has become a hit collaboration every year since, featuring unique and creative styles inspired by the beauty of Brazil’s natural habitats.