Always New Always Ipanema

About Ipanema

Ipanema has long been one of Brazil’s hottest flip flop brands. Proudly presenting the most stylish new designs every season, with the largest range of flip flops, sandals and wedges available in a spectrum of colours and finishes.

Brazil is a nation of vibrant colours, natural beauty, great joy, and easy-going people. One location that showcases this true Brazilian spirit is Ipanema, a neighbourhood located in the southern region of Brazil’s Rio de Janeiro. First made famous by the bossa nova rhythms of the 1960s, Ipanema is now known for its elegance and social life.

Ipanema was created with casual and relaxed beach spirit in mind. The brand epitomises the look and spirit of Ipanema and it's colourful characters.



Ipanema for the sole

If you’re lucky enough to visit Rio de Janeiro, you will know when you’re on Ipanema beach.  Simply look out for the Ipanema Calçadão, the tiled sidewalk pattern exclusive to Ipanema beach. And just so you know you’re wearing a pair of Ipanemas, they've embossed the pattern onto their footwear.



The story so far

Like all iconic brands, Ipanema has a varied and interesting heritage.  Brazil attracted worldwide attention when they won the 1970 football World Cup to become the world’s most successful football team in history.  Not essentially a part of the Ipanema history, but a part of Brazil’s heritage of which they are very proud!

Ipanema Today
flip flops

Ipanema continue to be inspired by the beaches and people from Brazil, enabling them to create the most stylish flip flops and sandals every summer.  Now that you know a little about their history, join them on a stroll through the streets, beaches, and fashion catwalks throughout Brazil and the world.

Should you require any further information please do not hesitate to contact us at